Shopify Vs. BigCommerce;
What Makes It Hard To Choose?

One of the biggest challenges that online investors have is to decide between BigCommerce vs. Shopify when choosing the platform they want to use. That is because both software has impressive features which make them two of the biggest players in the e-commerce platform in the USA market. It is safe to say that both platforms can work correctly for you; however; you might want to base your selection on specific features with respect to the kind of website you intend to run. While there are several e-commerce platforms in the market, BigCommerce and Shopify remains people’s favorite because;

Both are affordable

The cost of e-commerce platforms varies depending on what you need. However, it is good to know that any online investor would like to get a platform that does not cost too much yet is sufficient enough to earn so much. That is what exactly BigCommerce and Shopify are offering their users. This way, investors find it easy to avoid getting lured into buying non-scalable platforms which generally go for very cheap. The only problem is that they are not sophisticated enough to accommodate the future changes that your website is most likely to experience with time. It is also suitable for any next online investor to know that it is better you budget with a reasonable amount for e-commerce software rather than settle for cheap and regret later.

Both offer good security

One of the most significant dangers of running an e-commerce website is getting hacked. That is because it can lead to your business to shut down permanently when hackers drain your account and rob your customer as well. For that reason, Shopify and BigCommerce are offering their users with the kind of security that you will hardly find in another platform. Since both offer hosting for their clients using e-commerce modified servers, these platforms make it impossible for hackers to find their way into your accounts.

Other platforms that are available in the market don’t offer web hosting making it more complicated for the website owner to get things running. They will have to find a separate host band another task here is ensuring that the host has secure servers.

Better website functionality

One thing with e-commerce is that it reaches a point when there is very high traffic, especially during flash sales. One of the worst things that can ever happen during this time is your website breaking down. To avoid all this disappointment, it is essential that you pick an e-commerce platform that is capable of handling the high traffic. As mentioned earlier, Shopify, as well as BigCommerce, offer hosting for their clients.

These are some of the most enhanced e-commerce servers in the industry and are strictly designed for e-commerce. That means that from high traffic to fast check out processes, these platforms will provide you with exactly what you need to ensure that your customers have a pleasant experience shopping from your site.

Easy customization

Running an e-commerce business requires a good management system in place. That is because, from your dashboard, you need to ensure that you have your eyes on everything and also, you are processing orders as usual. For this to be possible, you need to have a management system that understands your business and you to understand the system. The only way for this to be possible is if you as the admit takes time to build the management system from the ground up.

The advantage of this is that you will know where everything is and the system you create is the most suitable for you. When you opt to work with Shopify or BigCommerce, you will enjoy great customization options including integration of third-party plug-ins and still enjoy a single control panel for everything.

An excellent inventory management system

Nothing can beat an automated inventory system, and that is precisely what you got when you chose to work with BigCommerce or Shopify as your e-commerce platform of choice. It is good to know that whether you are linking your brick and mortar store to a website or you want to sell online; you need an accurate inventory system. It should also be easy to access and obtain the records data.

You should know that Shopify and BigCommerce have some of the most efficient inventory management systems that will not let anything slip from your store without you knowing. A good inventory system is also vital because it helps you to study the development of your business through proof of sales and restock cycle.

SEO and online marketing tools

The only way to find people to shop from your website or to visit it is onliane. That is why; any e-commerce website invests a lot in online marketing. However, with Shopify and BigCommerce, you will have access to various applications that can help you in championing your online campaigns. SEO as we know it is an online marketing technique that is vital for any business. The two platforms, on the other hand, provide you with adequate SEO tools that will help you get a good ranking on search engines.

It is also good to know that apart from marketing, it is also crucial that you have a proper channel of collecting data from your online customers. All these are possible things with the right e-commerce platform.

Conclusion

When planning to venture into e-commerce, it is critical that you get everything right from the word go. Remember that choosing the wrong e-commerce platform can be risky to the future of your business. Not only will you be forced to migrate from one platform to the other, but you will also risk losing your customers and your search engine rank that you invested so much time and resources to attain.

Always keep in mind that no matter how small an e-commerce business starts, it usually is expected to grow in the future thanks to the fact that everyone is turning to e-commerce for convenience. You should also ensure that you conduct proper research before deciding to do anything with your e-commerce idea. There are so many small things that you will want to have an idea about so that you can avoid making the common mistakes that have led to the demise of so many e-commerce websites.